Posts

Module 6 Post: Marketing Perspective on Influencers

               Some of my current favorite influencers, Tana Mongeau, Jake Shane, and Emma Chamberlain all demonstrate how  humorous, trendy, modern content blend seamlessly to their audiences algorithms. They show value in relatability, authenticity, and storytelling to keep their followers engaged and make their promo more natural and personable. This kind of marketing is reliant on para social relationships that viewers seem to build with their favorite creators over time. Tana is best-known for her unfiltered content, Emma for her fashion commentary, and Jake for his stories and special guest like more known celebrities to draw in more viewers from different target audiences. Any product promotional content feels more like genuine suggestions from a friend rather than someone just trying to maximize how much they can charge you or just selling the product. Influencers, in this way, make these brands more personal and they offer real-...
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Module 4 Blog Post: The Voice: Integration With Live Television

       After analyzing  The Voice: Integration With Live Television,  it's safe to say that the show found great ways to make viewers feel connected to The Voice experience. They successfully captured their audiences attention by adding features and aspects to the show that allowed them to be a part of the process of finding "The Voice" or the winner of the season. More specifically, they offered instant save voting, behind the scenes filming, and made content based on what their fans requested or wanted to see specifically. This made their viewers felt like they were actually participating in the process of the show and how it plays out. Both social and consumer aspects were met by the balance of interaction between fans and the show (ie live voting, etc..) alongside live on air shows and performance, making each episode feel like the viewer was there at a live event and elimination round. Digital consumer needs were balanced through proper social media ma...
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Module 1 Blog: Day in the Life Using Digital Media

      Hi Everyone!      The sites and applications I utilize the most in my daily life would be; Pinterest, TikTok, Instagram, and Safari. I mainly use Pinterest to keep track of ideas I have or crafts I want to do through their "Pin Boards" feature. In my boards, I have different ones for fashion, decor, tattoos, and more. It gives me a cute, organized place, to keep my thoughts and visions for future projects. As for apps like Instagram and TikTok, I have multiple uses. The number one being to scroll. I'm so terrible about scrolling in my free time and I'm currently trying to improve that with myself. Not only does social media take up portions of my free time, I also utilize these apps to promote my very small start-up vintage/second hand business. I use these apps to post videos or photos of product, cool finds, alterations, and what I'll be taking to future pop-up events. I find both TikTok and Instagram to be extremely helpful with outreach for my cus...
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